Onward Outdoor Brands LLC dba Fleet Feet was responsible for safeguarding the personal data of its customers and employees. According to a MA state filing, Onward Outdoor Brands LLC dba Fleet Feet experienced a data security incident affecting an undisclosed number of individuals, exposing Name and Email Address. Legal proceedings relating to this breach are ongoing.
Data Exposed
The data held by Onward Outdoor Brands LLC dba Fleet Feet — like that of most organizations that collect customer information — represents a comprehensive profile of affected individuals that, once assembled by bad actors, enables a range of fraudulent activities. The value of this data persists long after the breach is publicly disclosed, and vigilance is warranted for years following an exposure.
Onward Outdoor Brands LLC dba Fleet Feet appears to be a specialized athletic footwear and outdoor apparel retailer. In the normal course of business, such retail companies typically collect and store customer details including names, email addresses, mailing addresses, purchase history, and payment card information. This security incident was officially reported to the Massachusetts Attorney General in 2025. If you received a data breach notification letter, it means your personal information may have been involved in the incident. This page provides a summary of the situation to help you understand what happened and what steps you can take to protect your information.
Based on the data types reported, affected individuals face:
Phone numbers exposed in breaches are used for SIM swapping attacks — hijacking your number to bypass two-factor authentication on financial accounts.
What the Massachusetts Data Security Law (201 CMR 17.00) and federal statutes entitle you to recover:
The hours spent responding to a data breach — canceling accounts, contacting credit bureaus, updating passwords, and investigating fraud — represent compensable economic harm in data breach litigation.
Several state data breach laws provide for statutory minimum damages — fixed amounts recoverable per affected individual regardless of actual loss. These provisions exist specifically to make legal action viable for victims who have not yet experienced direct harm.
No. Under Massachusetts Data Security Law (201 CMR 17.00) and federal law, the unauthorized exposure of your personal data — regardless of whether it has been actively misused — can be sufficient grounds for a claim. The breach itself is the injury.
Nothing. The Law Office of David S. Harris handles data breach cases on contingency — you pay zero upfront and owe nothing unless compensation is recovered.
Statutes of limitations for data breach claims vary by state but typically run 2–4 years. Depending on when you learned of the breach, you may still have time. Contact our office for a free eligibility review — there is no cost to find out.
Accepting free credit monitoring from Onward Outdoor Brands LLC dba Fleet Feet does not waive your right to pursue legal action unless you signed a specific release waiving claims. In most cases, victims who accepted monitoring can still file.
Not necessarily. Many data breach victims are never notified directly. If your personal information was held by Onward Outdoor Brands LLC dba Fleet Feet during the relevant period, you may still qualify even without receiving a letter. A free eligibility review can confirm your status.
Most data breach class actions resolve within 18 to 36 months, though timelines vary by court and complexity. Your participation requires minimal effort — typically completing a claim form. Our office handles all litigation; you are notified when a settlement is reached.
Received a notification letter from Onward Outdoor Brands LLC dba Fleet Feet?
What it means and what to do next.
Onward Outdoor Brands LLC dba Fleet Feet breach?
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